This Puja festival, let your shopping become an act of devotion—not just to the Goddess, but to your own community and country. When you choose desi products—whether it’s handcrafted clay diyas, handloom sarees, terracotta idols, or locally made sweets—you directly support Indian artisans, small businesses, and traditional craftspeople who depend on this festive season for their livelihood. Durga Puja has always been about celebrating strength, culture, and unity; buying Indian-made goods strengthens that spirit by keeping money within our neighborhoods and preserving our heritage.
Moreover, desi products often carry deeper cultural meaning. A hand-painted alpona kit from a local artist, a bamboo lantern from a rural craft cluster, or a brass puja thali made by a family of metalworkers connects you to centuries of Indian tradition in a way that mass-produced imports never can. These items are not just decorations—they are stories of skill, faith, and identity.
This year, make a conscious choice: skip cheap, imported plastic decor and instead invest in quality, eco-friendly, Indian-made alternatives. Not only will your home look more authentic and meaningful, but your purchase will also help sustain thousands of livelihoods across Bengal and beyond. Let this Puja be remembered not just for grand pandals and delicious bhog, but for the collective decision to ‘Vocal for Local’ and build a self-reliant India, one festive purchase at a time.
Choosing products made by Indian companies is more than just a shopping decision—it is a powerful step toward building a stronger, self-reliant nation. As Bharatiya (Indian) when we buy Indian-made goods, our money stays within the country, supporting local businesses, artisans, and workers. This circulation of wealth helps create new jobs, strengthens communities, and reduces dependence on foreign imports.
“Buy Indian, Build India — Choose Local, Lead Global!”
Over the past decade, the quality of ‘Made in India’ products has improved dramatically. From electronics and appliances to clothing and handicrafts, Indian brands now compete globally in both innovation and durability. Because these products are designed for local conditions, they often last longer and are easier to repair. Spare parts are readily available, and customer service is more accessible compared to imported alternatives.
Buying indigenous goods also preserves India’s rich cultural heritage. Many traditional crafts, handloom textiles, and artisanal skills survive because consumers choose them over mass-produced foreign items. Moreover, locally manufactured products usually have a smaller carbon footprint, as they travel shorter distances before reaching customers, making them an eco-friendly choice.
The ‘Make in India’ initiative has already attracted billions in investment and generated lakhs of jobs, proving that domestic manufacturing can drive economic growth. Every time we read a label and pick an Indian product, we vote for our nation’s future.
In a world full of global brands, choosing Indian is an act of pride and responsibility. It supports farmers, small-scale producers, and local entrepreneurs while building a resilient economy. Let us all pledge to prefer Indian-made products whenever possible. By doing so, we not only save money but also contribute to a self-reliant, prosperous, and confident India.
Auto-mobile
Indian : TATA, Mahindra, Hindustan Motors, Eicher, Enfield, Bajaj, Hero, Swaraj, TVS etc.
Foreign : Maruti-Suzuki (49% Indian+51% Japan), Hyundai, GM-Chevrolet, Ford , Nissan, Raunalt, Honda, Yamaha, Suzuki,
Shoes, slippers and polish
Indian : Lakhani, Liberty standards, Action, Paragaon, Flash, Carona, Welcome, Rexona, Relaxo-Sparx, Lotus, Red tape, Finix, Wiring, Billy, Carnoba, Kiwi shoe polish and products of small scale and cottage industries.
Foreign : Adidas, Nike, Puma, Bata, woodland.
Mobile service provider
Indian : Airtel, Orange, Tata, Reliance, Idea, BSNL, MTNL,
Foreign : Aircel, Vodaphone, Do-co-mo, Uninor (Indian+ foraign),
Electrical products, household items and watches
Indian : Videocon, BPL, Wipro, Onida, Salora, ET&T, T-series, Nelco, Jolly Tv, ORPAT, Oscar, Nelco, Weston, Uptron, Keltron, Cosmic, TVS,Godrej, Crown, Bajaj, Usha, Polar, Anchor, Surya, Orient, Cinni, Tullu, Crompton, Loyds, Blue Star, Voltas, Cool home, Khetan, Everready, Geep, Novino, Nirlep, Elite, Jayco, Titan, Ajanta, HMT, Maxima, Alwin watch, Ghari, Bengal, Maysoor, Inalsa, Hawkins, Prestige pressure cooker and products of small scale and cottage industries.
Foreign : LG, Samsung, Phillips, Sansui, Hundai, Sony, Toshiba, Hitachi, Haier, Akai (Videocon pay royalty to the japan).
Mobile Phone and PC
Indian : Videocon, Onida, Spice, Micromax, T-Series, Orpat, HCL, Wipro, Chirag, Amar PC,
Foreign : LG, Samsung, Dell, Apple, HP, Lenovo, Acer, Compaq, Microsoft, Oppo, VIVO, Realme, Honor, HTC, MI
Edible Oils / Ghee and Edible products
Indian : Param, Amul, Govardhan cow’s ghee, Mustard oil, Raj oil, Ankur Oil, Maruti, Postman, Dhara, Rocket, Ginni, Sweekar, Cornela, Rath, Mohan, Umang, Vijaya, Sapan, Parachute, Ashok, Saffola, Kohinoor, Madhur, Engine, Gagan, Amrit, Vanaspati, Ramdev, MDH, Everest, Bedekar, Sahkar, Lijjat, Ganesh, Shaktibhog atta, and products of small scale and cottage industries.
Foreign : Nestle, Dalda, and all products of HUL and ITC.
Tonics
Indian : Nutramul, Maltova, Chyavan Prash, Amrit Rasayan, Badaam Paak.
Foreign : Boost, Polson, Bournvita, Horlicks, Complain, Spurt, ProtineX. All health tonic made by groundnut Khali
WATER
Indian : Bisleri, Bailley, Kingfisher, Yes, Ganga, Himalaya, Catch, Rail Neer, Water boiled / filtered at home,
Foreign : Aquafina, Kinley, Bailey, Pure Life, Evian, Sein Pilgrimo, Parrier etc
Biscuits / Chocolates
Indian : Amul, Parle, Biskfarm, Bakemans, Creamica, Priyagold, Anmol, Shangrila, Indana, Ravalgaon, Britannia, Patanjali (Amla / Bel Candy, Biscuits)
Foreign : Cadbury (Bournvita, 5 star) Lipton, ITC-sunfeast, Horlicks, Nutrine, Ecclaires, Nestle Milk Chocolates
Sauce / Fruit Jams
Indian : Indana, Priya, Rasna, Fruit Jams from Patanjali,
Foreign : Nestle-Meggi, Brooke Bond (Kissan), Brown & Polson etc
Potato chips / Namkeens
Indian : Bikano, Haldiram, Bikaji, Parle, A1, and products of small scale and cottage industries.
Foreign : Uncle Chips, PEPSI (Ruffles, Hostess), Funmunch, Kurkure, Knor.
SALT
Indian : Ankur, Tata, Surya, Taza, Tara, Sindhav salt, low sodium, low iron salt from Ankur
Annapurna, Captain Cook (HUL), Kissan, Pilsbury etc.
Tea / coffee Infant / Milk Powder, ICE CREAM
Indian : Society, Duncan, Brahmaputra, Tej, Tate café, Tate tetley and products of small scale and cottage industries, Assam, Girnar, Wagh Bakri, Divya Peya*, Nutrine, Shangrila, Champion, Ampro, Parle, Sathe, Bakeman, Gits, Shalimar, Parry, Rawalgaon, Classic, Amul, Nutramul, Vijaya, Indana, Safal, Asian, Werka, Madhu, Mahan, Gopi, Himdhi, Vita, Indian Café, MR. Honey, Dal water, fresh fruit juices, Amul, Indana, Sagar, Tapan, Milk Care, Kulfi, Vadilal, Milkfood, Havmor, Mother dairy, Himalaya, Nirula, Windi, Wereka and products of small scale and cottage industries.
Foreign : LIPTON (Tiger, Green Label, Yellow label, Cheers), Brooke Bond (Red Label, Taj Mahal), Godfrey, Polson, Goodricke, Sunrise, Nestle, Nescafe, Rich, Bru etc. NESTLE (Lactogen, Cerelec, Nestum, LPF, Milk maid, Nespray), Glaxo Farex, Walls, Kwality, Dollops, Baskin Robins, Cadbury
Cold Drinks and Pickles
Indian : Thandai, Jaljeera, Rooh Afza, Rasna, Frootie, Appy, Jumpin, Sherbets, Guruji, Onjuice, Riro, Pingo, Frooti, Aswad, Dabur, Mala, Rojers, Bisleri, Hamdard, Mapro, Rainbow, Calburt, Citemblika, Jai gajanan, Haldiram, Gokul, Bikaner, Bakefield, Noga, Priya, Ashok, Mother’s recipe, Uma, HPMC products, Him and products of small scale and cottage industries.
Foreign : COCA COLA (Coke, Fanta, Spright, Thums up, Gold Spot, Limca), PEPSI (Leher, 7 up, Mirinda, Slice) Team Citra Crush, McDowell, Kissan, Nestle
Pens / Pencils
Indian : HMT, Titan, Maxima, Prestige, Ajanta, TATA: Fastrack, Sonata.
Foreign : Rado, Rolex, Swissco, Seiko, Citizen etc.
Ready made Garments
Indian : Cambridge, Park Avenue, Oxemberg, Bombay Dyeing, Ruf & Tuf, Trigger Jeans. Killer Jeans, Peter England, Mafatlal, Trend, Cambridge, Double bull, Jodiac, Arvind denim, Don, Prolin, TT, Lux, Amul, VIP, Rupa, Raymond, Park avenue, Altimo, Newport, Flying machine, Dukes, Kolkata, Ludhiana, Hosieries of Tirupur and products of small scale and cottage industries.
Foreign : Wrangler, Nike, Adidas, Newport, Reebok Puma etc
Cream, Powder, Toiletries
Indian : Borosil, Aayur, Emami, Boroplus, Borolin, Himani Gold, Nile, Lavender, Hair & Care, Nivea, Heavens, Nivea, Cinthol, Glory, Velvet (Baby), Tips & Toes, Sringar, Cinthol, Santoor, Emami, Tulsi, Vicco turmeric, Arnica, Hair & Care, Parachute, Fem, Cadilla, Cipla, Dabur, Franco, Apca, Khandelwal, Toret pharma, Unichem, Jhandu pharma, Himalaya, Maharshi Ayurveda, Balsara J.K. dabur, Jhandu sandu, Baidyanath, Himalaya, Bhaskar, , Bajaj sevashram, Cocoraj, Moov, Crack cream, Park avenue
Foreign : HUL (Fair & Lovely, Lakme, Liril, Denim, Revlon), P & G (Oil of Olay, Clearasil, Cleartone), Charmis, Ponds, Old Spice, Dettol
Shaving Cream and Shaving Blades
Indian : Park Avenue, Premium, V-John, Balsara, Godrej, Nivea, Topaz, Gallant, Supermax, Laser, Esquire, Silver Prince, Premium, Godrej, Emami, Super, Ashok, Vidyut, JK and products of small scale and cottage industries.
Foreign : Old Spice, Palmolive, Ponds, Gillette, Erasmic, Denim, Yardley. Gillette (7 O’clock, Erasmic) Wilman, Wiltedge etc.
Washing Soaps, Powders, Blue
Indian : Tata shuddha, Nima, Sahara, Swastik, Vimal, Hippolin, Fena, Sasa, T series, Dr. Date, Ghadi, Genteel, Ezee (for woollens), Ujala, Ranipal, Nirma, Chamko, Dip, Nirma, Octo, Sudh, Jentil, 555, Bobby, Manjual and products of small scale and cottage industries.
Foreign : HUL (Surf, Rin, Sunlight, Wheel, OK, Vim) Ariel, Check, Henko, Reveal, Amway, Quantum, Woolwash, Robin Blue, Tinopal, Sky Lark
Shampoos
Indian : Wipro, Park Avenue, Swastik, Aayur Herbal, Kesh Nikhar, Hair and Care, Nycil, Arnica, Velvet, Dabur Vatika, Bajaj, Nile, Lavender, Godrej, Kesh kanti (Patanjali)
Foreign : Colgate Palmolive (halo, Palmolive), HUL (Lux, Clinic, Sunsilk, Revlon, Lakme) P & G (Pantene, Medicare), Ponds, Old Spice, Shower to shower, Head & shoulder, Johnson Baby
Bathing soap
Indian : Medimix, Neem, Nima, Jasmine, Mysore Sandal, Kutir, Sahara, Himani Glycerin, Cinthol (Godrej), Fair Flow, Ganga, Wipro, Park Avenue, Kaya Kanti* / Kaya Kanti Aloe Vera*, Santoor, Nirma, Swastik, Wipro sikakai, patanjali and products of small scale and Cottage industries.
Foreign : Hindustan Uni-Lever (Lux, Liril, Lifebuoy, Le Sancy, Denim, Chemie, Dove, Revlon, Pears, Rexona, Hamam, OK, Ponds) Dettol, Clearasil, Palmolive, Amway, Johnson Baby etc.
Tooth Brush
Indian : Promise, Ajay, Ajanta, Monet, Royal, Classic, Dr. Stroke, Patanjali Dantkanti
Foreign : Colgate, Close up, Pepsodent, Aqua fresh, Cibaca, Oral-B etc.
Toothpaste / powder
Indian : MDH, Vicco Vajradanti, Baidhyanath, Choice, Neem, Anchor, Dabur’s Red, Meswak and Babool, Promise, Dant*Kanti / Dant manjan (Patanjali), Babul, Ajay, Herbodent, Ajanta, Garware, Classic, Eagle, Bandar Chap, Baidyanath, Emami and products of small scale and cottage industries.
Foreign : Colgate, Hindustan Uni-Liver (Closeup, pepsodent, aim, cibaca,) aqua fresh, Amway (Forhans), Oral B, Quantum